What a week! From 24th to 26th May, the Aqua Libra Co team were exhibiting at the 11th Clerkenwell Design Week (CDW). This year, after being postponed in 2020 and 2021 due to the pandemic, the award-winning festival was back with flying colours.
Clerkenwell forms the south-western part of the London Borough of Islington and is home to more creative and cutting-edge businesses per square mile than anywhere else in the world.
The parish, which dates from the early 12th century, took its name from the clerks’ well, which was located in the boundary wall of St Mary’s Nunnery in Farringdon Lane. (A clerk was a clergyman or literate person.) In the Middle Ages, Londoners would travel annually to Clerkenwell just to see the parish clerks perform biblical plays.
The well was closed around the middle of the 19th century, but in 1924, it was rediscovered during building work. Clerks’ Well is now incorporated into Well Court, an office block built in the 1980s.
In the 21st century, people are flocking to Clerkenwell each year, not to see clergymen perform plays, but for Clerkenwell’s famous Design Week – and not just from London, but from all over the UK and other parts of the world. The popularity of CDW means that Clerkenwell can get a bit crowded and travelling to and from the festival can be hard work. However, on the first day of CDW this year, the central section of the new Elizabeth railway line opened for service, connecting Clerkenwell’s Farringdon Station to many other London districts. Getting to Clerkenwell will be a lot easier from now on.
CDW is the UK’s leading independent design festival, featuring 10 exhibition venues, over 150 showrooms, and more than 400 events, including Conversations at Clerkenwell, a series of daily talks seeking to explore a broad range of topics by drawing on insight from business leaders and creative designers.
In 2020, CDW was awarded the title of Best UK Tradeshow (2,000-8,000 m2) by the Association of Event Organisers (AEO). The festival was praised for being an ambitious and creative event that embraces sustainability and stretches the boundaries of the traditional tradeshow.
Clerkenwell Design Week 2022 was a superb opportunity for us to showcase our expanding range of innovative, energy-efficient water dispensers and to demonstrate how an engaging user interface, smart-reporting technology, and the capacity to deliver hundreds of cups of chilled and boiling water per hour can help promote a refill culture.
At Aqua Libra Co, we have a hydration solution for every workplace, hospitality venue, and retail space. With a focus on performance, aesthetics, and sustainability, and through continuous collaboration with architects and interior designers, our technicians have created a distinct product range to fulfil the needs of any organisation. CDW 2022 presented the perfect opportunity to showcase our products to the thousands of architects, specifiers, company owners, and directors of non-profit organisations who came to Clerkenwell to see first-hand the latest innovations in design technology.
It's not every day that we get a chance to show off our water dispensers to so many people! It was great to talk to people about what makes Aqua Libra Co products different.
When we tell people that an Aqua Libra Co unit fits into a cupboard 60 cm (W) x 60 cm (D) x 90 cm (H), it’s not unusual for the response to be one of disbelief. So we thought the best way to get this information across to potential customers was to show them. In glass-front cabinets, with blue LED illumination, we showcased three key installs:
Through the glass, visitors could see how the twin boiler, chiller, carbonator, purifier, feed and wastewater pipes, and leak detector can all fit snugly in a cupboard that’s only 60 cm wide and 60 cm deep.
Also on display:
There’s already been a lot of interest in the Flavour Tap, which is the UK’s first pure water and flavour digital dispense tap. Built on an Internet of Things (IoT) platform, in partnership with Amazon Web Services (AWS), the Flavour Tap uses micro-dosing technology to combine natural fruit flavours with fresh, filtered water. Hundreds of visitors to the stand took away complimentary cans of Aqua Libra flavoured drinks as a taste of what’s to come.
We also gave away goodie bags. Each complimentary eco-bag contained a notepad made of recycled paper, a bamboo pen, and a refillable water bottle. The bottles, which came in an assortment of colours – black, blue, green, orange, and pink – were a big hit!
Our live display area featured the Aqua Alto tap, from which visitors to the stand were invited to refill drinking bottles with still, chilled water.
At CDW, we launched the Aqua Libra Co product brochure for 2022, which includes:
Clerkenwell Design Week is all about innovation and creativity. This year, Aqua Libra Co was the first company to present its product range on a huge LED tiled wall. The display attracted a lot of interest and set a new standard when it comes to engaging customers.
If you would like to talk to us about providing employees and customers with sustainable hydration solutions, give us a call on 0800 080 6696 or email email@example.com. We look forward to talking to you.